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A differentiated
investment approach

A differentiated

investment approach

The Franchise investment approach was created in the mid-1990s to meet a specific client need: to deliver attractive absolute long-term returns, with low downside capture. We achieve this by balancing Franchise quality with valuation risk.

This approach results in a concentrated, undiversified equity portfolio with high active share, offering clients a differentiated return profile.

Balancing the tension

between quality and value

We focus on identifying high-quality Franchises. A Franchise is a business with a hard-to-replicate intangible asset that creates a durable competitive advantage. Our experience suggests that Franchises can withstand competition and earn sustainably high returns on capital over the long term.

We combine this with a disciplined approach to valuation. We wait patiently to buy high-quality Franchises when they are attractively priced – often due to a stock-specific or market-wide controversy – and we sell when valuations are full.

Balancing this tension between Franchise quality and valuation risk – instead of leaning too heavily into one at the expense of the other – is key to achieving the goal of Franchise investing.

Franchise
Quality

Absolute

Value

Results in

High-Conviction Portfolio

Maintaining discipline

in an evolving landscape

We believe that consistent adherence to the Franchise discipline – while continuing to refine and evolve our toolkit in a dynamic landscape – is key to achieving our clients’ long-term objectives.

Our collaborative and team-based approach supports a consistent, durable implementation of this discipline.

Partners Richard Crosthwaite and Karim Ladha share the key ingredients of Franchise investing.

Stewardship and

ESG integration

We take a returns-led approach to ESG and stewardship to support our goal of earning attractive, long-term returns for our clients.

We view ourselves as long-term co-owners of our portfolio companies, holding investments for many years, and in some cases decades. This shapes a collaborative and constructive approach to company engagement.